bLAWgger Trial Advocacy blog — trial psychology

Don't Think About a Purple Elephant: The Power of Positive Imagery in Trial

Posted by Joe Bodiford on

Understanding the power of words and how they impact jurors' thinking.  eLEX publisher Joe Bodiford explains why "don't" actually means "do" and that simple word can tank your arguments and jeopordize your trial.  Learn some tactics for redirecting jurors' thoughts to what you really need them to think.

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